About
Roar is a Dubai-based architecture and interior design studio founded by Pallavi Dean, one of the region's most recognised designers. Established in 2012 and based in d3 (Dubai Design District), the studio is known for culturally informed, research-driven design that blends Middle Eastern heritage with contemporary global aesthetics. Pallavi Dean was named one of the Middle East's top 100 most powerful businesswomen and has received international recognition from Dezeen, Wallpaper*, and Architectural Digest.
Roar works across residential, hospitality, workplace, and retail sectors, handling everything from concept development through to fit-out supervision. The studio coordinates DM permits and liaises with civil defence for all commercial fit-out projects, ensuring full regulatory compliance throughout the build phase.
Design & Fit-Out Services
- Interior architecture and spatial planning
- Residential design for villas, penthouses, and apartments
- Workplace and corporate office design
- Hospitality concept development and FF&E
- DM permit coordination and civil defence approvals
- Custom furniture design and artisan commissions
Notable Projects
- SOS Children's Village — community living prototype featured at Venice Biennale
- 25hours Hotel One Central — eclectic hospitality concept with cultural references
- Takeda Pharmaceuticals regional HQ in Dubai — WELL-certified workplace
- Luxury penthouse interiors in DIFC and Downtown Dubai
Key Differentiators
- Research-driven design methodology rooted in cultural context and human behaviour
- Internationally published and award-winning studio with regional depth
- Strong workplace design portfolio — experienced in WELL and LEED-aligned projects
- Average residential project budget: AED 250–600/sq ft for premium finish levels
Services Offered
Key services Roar provides for interior design & fit-out clients in Dubai:
Areas of Dubai Covered
Roar serves the following areas across Dubai:
Why Choose Roar
- Award-winning boutique studio — CID Middle East Boutique Design Firm of the Year and Frame Awards global Emerging Designer of the Year
- Founded in 2013 (as Pallavi Dean Interiors, rebranded to Roar in 2018) and based in Dubai Design District
- Led by founder and creative director Pallavi Dean
- Evidence-based "User Experience Design" approach blending creativity with research
- Track record across hospitality, commercial, retail and residential sectors with flagship projects including Delano Dubai and the Nursery of the Future
How Roar Works
-
1
Consultation & brief
Discuss your space, goals and the experience you want to create.
-
2
Concept design
Develop concept directions, mood and spatial ideas grounded in their UXD approach.
-
3
Design development
Refine layouts, materials, finishes and detailed interior architecture.
-
4
Documentation
Produce drawings and specifications ready for fit-out and procurement.
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5
Delivery support
Support the project through to completion and handover.
Business Profile
Hours and pricing may change — confirm directly with the business before engaging.
Frequently Asked Questions
What does Roar do?
Roar is an award-winning architecture and interior design studio. It provides interior design and interior architecture across commercial, hospitality, retail, residential, education and public-space projects.
When was Roar founded?
The studio launched in 2013 as Pallavi Dean Interiors and rebranded to Roar in September 2018. It is led by founder and creative director Pallavi Dean.
Where is Roar based?
Roar is based in Dubai Design District (d3), Dubai.
Do you design residential interiors?
Yes. Alongside commercial and hospitality work, Roar has delivered residential projects including luxury homes and villas.
Which regions do you work in?
Roar has delivered projects across the UAE (Dubai, Abu Dhabi, Ras Al Khaimah) and the wider region including Saudi Arabia and Morocco.
Is Roar an interior design studio or a fit-out contractor?
Roar is a design-led interior design and architecture studio. Its work is centred on design and interior architecture rather than acting as a turnkey fit-out contractor.
How do I start a project with Roar?
Contact the studio through its website to discuss your brief; project fees are provided on a quote basis depending on scope.
Location
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