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Primo Capital

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Real Estate Agencies

Business Bay, Dubai

2026 Industry Report
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41 candidates · Methodology vv2026.3 · No paid placements

About

Primo Capital is a Dubai-based real estate agency located in Bay Square, Business Bay. The company serves both end-user buyers and property investors with a range of brokerage and advisory services. Primo Capital focuses on delivering data-driven advice to clients looking to enter or expand their presence in the Dubai property market, with particular attention to emerging communities and off-plan opportunities that offer strong value propositions.

Key Services

Primo Capital offers residential sales, lettings, off-plan advisory, and investment consultancy services. The agency covers a range of Dubai communities including Business Bay, Downtown Dubai, JVC, Dubai Hills Estate, and Mohammed Bin Rashid City. Their off-plan advisory team provides detailed project comparisons, developer track record assessments, and payment plan analysis to help clients make informed purchasing decisions. The sales team handles secondary market transactions with a focus on providing accurate market valuations and skilled negotiation. Their lettings division manages the rental process from listing through to lease signing for both tenants and landlords.

Why Choose Primo Capital

Primo Capital's analytical approach to real estate sets them apart from more transactional agencies. Their consultants take time to understand each client's financial objectives and risk tolerance before recommending properties, ensuring a good match between buyer and investment. The agency maintains up-to-date market intelligence on pricing trends, rental yields, and supply pipeline data, which they share openly with clients to support informed decision-making. Primo Capital is RERA-registered and committed to transparent dealings. Their Business Bay location gives them strong local market knowledge in one of Dubai's most popular investment areas, and their growing portfolio of satisfied clients reflects their commitment to quality service over volume.

Services Offered

Key services Primo Capital provides for real estate agencies clients in Dubai:

Buyer's agent (assistance buying property)
Seller's agent (marketing & selling property)
Off-plan / new-project sales
Property investment & portfolio advisory
Mortgage & financing assistance (20+ partner banks)
Property viewings & roadshows
Negotiation & transaction / transfer support
Luxury & branded residential properties

Areas of Dubai Covered

Primo Capital serves the following areas across Dubai:

Business Bay Dubai Marina Downtown Dubai Palm Jumeirah Dubai Hills Estate Sobha Hartland Mohammed Bin Rashid City Abu Dhabi Sharjah

Why Choose Primo Capital

  • Top selling partner with leading developers including Emaar, Damac, Meraas and Aldar
  • Multilingual team supporting 18+ languages for international and expat investors
  • Four offices across Dubai, including a Business Bay (Bay Square) head office
  • Access to mortgage and financing options through 20+ partner banks
  • Focus on premium and branded residential, investment and off-plan properties

How Primo Capital Works

  1. 1

    Share your requirements

    Complete a short questionnaire so the team can match you with suitable properties and projects.

  2. 2

    Property shortlist & viewings

    Review curated options and arrange viewings or roadshows across Dubai communities.

  3. 3

    Financing guidance

    Get mortgage and financing assistance through partner banks where needed.

  4. 4

    Negotiation & offer

    The agent negotiates terms and price on your behalf.

  5. 5

    Transfer & handover

    Support through the transaction, transfer and handover process.

Business Profile

Company Size Mid (11-50)
Languages English, Arabic, Russian, French, German, Spanish, Chinese, Hindi, Italian, Turkish, Persian, Portuguese
Hours Standard hours (Sun-Thu)
Pricing Tier Luxury

Hours and pricing may change — confirm directly with the business before engaging.

Licenses & Certifications

Licensed by RERA (Dubai Land Department) (Ref: ORN 28713)
RERA Registered Brokerage (ORN 28713)
RERA (Dubai Land Department)
Verify
Top Selling Partner — Emaar, Damac, Meraas, Aldar
Developer recognition
Arabian Property Awards recognition
International Property Awards

Licenses and certifications are subject to renewal. Verify current status with the issuing authority before engagement.

Frequently Asked Questions

Is Primo Capital a RERA-registered real estate brokerage?

Yes. Primo Capital Real Estate is a RERA-registered brokerage in Dubai operating under Office Registration Number (ORN) 28713, regulated by RERA, part of the Dubai Land Department.

Where is Primo Capital based?

Its head office is at Bay Square, Building 1, Office 103, Business Bay, Dubai, with an additional office in Concord Tower, Dubai Media City.

What areas does Primo Capital cover?

The agency works across Dubai communities such as Business Bay, Dubai Marina, Downtown Dubai, Palm Jumeirah, Dubai Hills Estate, Sobha Hartland and Mohammed Bin Rashid City, plus Abu Dhabi and Sharjah.

Does Primo Capital handle off-plan properties?

Yes. The agency sells off-plan and new-project properties and is a stated top selling partner of developers including Emaar, Damac, Meraas and Aldar.

What languages does the team speak?

Primo Capital states it supports 18+ languages, including English, Arabic, Russian, French, German, Spanish, Chinese, Hindi, Italian, Turkish, Persian and Portuguese.

Does Primo Capital help with mortgages?

Yes. The team provides mortgage and financing assistance and works with 20+ partner banks.

What commission do real estate agencies charge in Dubai?

As a market norm in Dubai, buyers typically pay around 2% of the purchase price and leasing commission is commonly about 5% of the annual rent. Confirm exact fees directly with the agency, as terms vary by transaction.

Location

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Office 103, Bay Square-01, Business Bay, Dubai, UAE

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Contact Information

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Office 103, Bay Square-01, Business Bay

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