Boopin
Info CheckedReal Estate Marketing Agencies
Business Bay, Dubai
About
Boopin is an award-winning digital-first agency founded in Abu Dhabi in 2013 and now operating from both Abu Dhabi and Dubai. Specialising in data-driven digital marketing and social media, Boopin has quickly become one of the most recognised independent agencies in the UAE. They have been named Social Media Agency of the Year at the MENA Digital Awards and have won multiple Effie, Lynx, and Cristal Festival awards for campaign effectiveness and creative excellence.
Real Estate Capabilities
Boopin has carved a niche in real estate digital marketing across the UAE, delivering social media strategies, performance campaigns, and content creation for developers and real estate authorities. Their strength lies in social-first campaign design — creating scroll-stopping content optimised for Instagram, TikTok, YouTube, and LinkedIn that drives engagement and lead generation simultaneously. They also provide SEO, Google Ads management, website development, and influencer marketing specifically for property brands.
Notable Real Estate Clients
Boopin has worked with Aldar Properties, Reportage Properties, Abu Dhabi's Department of Municipalities and Transport (on real estate initiatives), and various developers in both Abu Dhabi and Dubai. Their government real estate work gives them unique insight into regulatory marketing requirements.
Key Differentiators
Boopin's social-first DNA makes them ideal for developers targeting younger buyer demographics — first-time buyers, young professionals, and millennial investors who discover properties through social media. Their Abu Dhabi heritage gives them strong connections in the capital's developer ecosystem, while their Dubai presence ensures coverage across both emirates.
Services Offered
Key services Boopin provides for real estate marketing agencies clients in Dubai:
Why Choose Boopin
- Integrated agency spanning performance, media, social, PR and data under one roof
- Operating since 2011 with regional and global reach (Dubai, Abu Dhabi, Riyadh, Cairo and offices across Asia, Europe and Africa)
- Data-led approach using advanced analytics and customer data platforms to drive conversions
- Google Marketing Platform partner
- Experience working with major regional real estate developers (e.g. Emaar, SODIC)
- Bilingual delivery in English and Arabic
How Boopin Works
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1
Discovery & strategy
Boopin analyses your brand, market and objectives, then builds a media and channel strategy.
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2
Creative & build
Content, creative assets and campaign setup are produced across the relevant channels.
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3
Launch & media buying
Campaigns go live across paid social, search and programmatic with managed media buying.
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4
Optimise & report
Performance is tracked with analytics and continuously optimised against KPIs.
Business Profile
Hours and pricing may change — confirm directly with the business before engaging.
Licenses & Certifications
Licenses and certifications are subject to renewal. Verify current status with the issuing authority before engagement.
Frequently Asked Questions
Does Boopin run performance marketing for real estate and off-plan projects?
Yes. Boopin offers performance marketing across paid social, search and programmatic channels, and has worked with regional real estate developers including Emaar and SODIC.
Is Boopin a real estate-only agency?
No. Boopin is an integrated marketing agency serving multiple sectors. Real estate is one of the industries it works with rather than its sole focus.
What marketing services does Boopin provide for property brands?
Services include media planning and buying, paid social and search, programmatic, social media and content production, influencer marketing, PR, SEO, creative and data analytics.
Which advertising platforms does Boopin work across?
Boopin runs paid social, search and programmatic campaigns and is a Google Marketing Platform partner. Specific channel mix depends on the campaign.
Where is Boopin based and what areas does it cover?
Boopin is headquartered in Dubai (Business Bay) with offices across the Middle East, Asia, Europe and Africa, including Abu Dhabi, Riyadh and Cairo.
In which languages does Boopin work?
Boopin works in English and Arabic.
How do I get a proposal from Boopin?
Engagements are project-based and quoted on request. You contact Boopin through the website to discuss requirements and receive a tailored proposal.
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Explore Area
Business Bay
Rental Yield
7–9%
Avg Price/sqft
AED 1,400–2,500
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