Memac Ogilvy
Info CheckedReal Estate Marketing Agencies
Dubai Media City
About
Memac Ogilvy is the Middle East and North Africa arm of Ogilvy, one of the world's most iconic advertising networks. Founded in 1985 in Bahrain and now headquartered in Dubai Media City, the agency employs over 500 professionals across 14 offices in the region. As part of WPP — the world's largest advertising group — Memac Ogilvy brings global creative standards to the regional market, consistently ranking among the most awarded agencies at Cannes Lions, Dubai Lynx, and the MENA Effie Awards.
Real Estate Capabilities
Memac Ogilvy has a dedicated real estate and property practice that has delivered integrated campaigns for major UAE developers. Their capabilities span developer brand strategy, off-plan launch campaigns, investor acquisition programmes, social media management, and large-scale media planning for project reveals. They combine deep consumer insight research with world-class creative execution to build campaigns that drive both brand equity and sales leads for residential and mixed-use developments.
Notable Real Estate Clients
The agency has partnered with Nakheel, DAMAC Properties, Majid Al Futtaim, and various government-backed development authorities across the GCC. Their work for master-planned community launches and waterfront destination campaigns has set benchmarks in the region.
Key Differentiators
Ogilvy's global behavioural science unit informs every campaign with evidence-based creative strategy. The agency's sheer scale — from media buying power to production resources — gives developer clients access to capabilities typically reserved for FMCG or automotive brands, applied specifically to property marketing.
Services Offered
Key services Memac Ogilvy provides for real estate marketing agencies clients in Dubai:
Why Choose Memac Ogilvy
- Part of the global Ogilvy network (founded by David Ogilvy, 1948) and WPP, one of the world's largest advertising groups.
- Established MENA presence since 1984 (founded as Memac by Eddie Moutran), with 11 offices across the region and a Dubai base.
- Track record with major UAE real estate and government entities including Emaar Group and Wasl Asset Management.
- Five integrated capabilities under one roof: advertising, PR & influence, experience, social media and health.
- Arabic and English creative capability for both local MENA and international audiences.
How Memac Ogilvy Works
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1
Brief & discovery
Initial consultation to understand the brand, objectives and target audience.
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2
Strategy & planning
Insight-led brand and communications strategy across the relevant channels.
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3
Creative development
Concept, design and content production across advertising, PR, social and experience.
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4
Activation
Campaign launch and channel delivery across the chosen markets.
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5
Measurement & optimisation
Performance tracking and refinement against agreed objectives.
Business Profile
Hours and pricing may change — confirm directly with the business before engaging.
Frequently Asked Questions
Does Memac Ogilvy work with real estate developers?
Yes. Ogilvy UAE lists real estate and asset-management clients such as Emaar Group and Wasl Asset Management among its work. The agency is a general integrated network rather than a real-estate-only specialist.
What services does Memac Ogilvy offer?
The agency operates across five core capabilities: advertising and brand, public relations and influence, experience (including digital and customer experience), social media, and health and wellness communications.
Is Memac Ogilvy part of a global network?
Yes. It is the MENA affiliate of the global Ogilvy network (founded by David Ogilvy in 1948) and is part of WPP, one of the largest marketing and communications groups worldwide.
When was Memac Ogilvy founded?
It was founded in 1984 as Memac (Middle East Marketing and Communications) by Eddie Moutran, entering an affiliation with Ogilvy & Mather shortly after.
Where is Memac Ogilvy located?
The agency is based in Dubai (Dubai Media City) and operates 11 offices across the MENA region.
Can Memac Ogilvy produce work in Arabic?
Yes. As a MENA-focused network it produces creative and communications in both Arabic and English for regional and international audiences.
How much does a campaign cost?
Pricing is project-based and provided on request after a brief, as scope varies by campaign and channels involved.
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