Serviceplan Middle East
Info CheckedReal Estate Marketing Agencies
Dubai Design District
About
Serviceplan Middle East is the Dubai hub of Serviceplan Group, Europe's largest independent and partner-managed agency group. Headquartered in Munich with over 6,000 employees globally, the group opened its Dubai office in Dubai Design District (d3) to serve the growing GCC market. Serviceplan operates a "House of Communication" model that brings together creative, media, digital, and technology experts under one roof. The agency has won multiple Cannes Lions and was named Independent Agency of the Year at the Dubai Lynx festival.
Real Estate Capabilities
Serviceplan Middle East applies its integrated House of Communication approach to real estate developer campaigns. Their capabilities span brand strategy and identity for new developers entering the market, CGI-driven digital campaigns for off-plan launches, performance marketing for lead generation, media planning across TV, outdoor, and digital channels, and data-driven CRM strategies. Their European heritage brings a design-led aesthetic that resonates with luxury and premium developments targeting international buyers.
Notable Real Estate Clients
The agency has worked with MEYDAN Group, and various luxury hospitality and real estate brands across the UAE. Their experience with premium lifestyle brands translates directly to high-end developer marketing where brand perception is critical to pricing power.
Key Differentiators
As Europe's largest independent agency, Serviceplan offers the scale and resources of a holding company network without the bureaucracy. Their owner-managed structure means senior partners are directly involved in client work — a significant advantage for developers who want strategic attention, not just execution. The d3 location reflects their design-first creative culture.
Services Offered
Key services Serviceplan Middle East provides for real estate marketing agencies clients in Dubai:
Why Choose Serviceplan Middle East
- House of Communication model — Serviceplan, Mediaplus Espresso, Plan.Net and Serviceplan Experience operate under one roof in Dubai Design District, covering creative, media, digital and experiential work.
- Part of Europe's largest independent agency group — Serviceplan Group, an owner- and partner-managed network.
- Award-winning — named Independent Agency of the Year at Dubai Lynx in 2022 and 2024.
- Established regional presence — operating in Dubai since 2010, serving the MENA region, with a second office in Riyadh (2021).
- General communications agency, not a real estate specialist — suited to developers and brands seeking integrated, multi-channel campaigns.
How Serviceplan Middle East Works
-
1
Brief and discovery
The agency meets to understand your brand, objectives, audience and budget.
-
2
Strategy and proposal
A cross-discipline team develops a strategy and scope, then provides a project-based quote.
-
3
Creative and production
Creative, media, digital and experiential teams build the campaign collaboratively under the House of Communication model.
-
4
Launch and optimise
Campaigns go live across channels, with performance tracked and optimised against agreed goals.
Business Profile
Hours and pricing may change — confirm directly with the business before engaging.
Frequently Asked Questions
Is Serviceplan Middle East a real estate marketing specialist?
No. Serviceplan Middle East is a general communications agency covering many sectors. It is not a dedicated real estate agency, though its creative, media, digital and experiential teams can run campaigns for property developers and brands.
What services does Serviceplan Middle East offer?
It provides brand strategy, creative and campaigning, design and UX, social media, performance marketing, PR, event and experiential marketing, media planning and buying, and digital and commerce solutions.
What is the House of Communication model?
It is Serviceplan's integrated structure where four brands — Serviceplan, Mediaplus Espresso, Plan.Net and Serviceplan Experience — work together under one roof, covering creative, media, digital and experiential disciplines.
Where is Serviceplan Middle East located?
Its House of Communication is in Dubai Design District (d3), Dubai. The Middle East operation opened in Dubai in 2010 and added a Riyadh office in 2021.
Does Serviceplan handle media buying as well as creative?
Yes. Mediaplus Espresso handles media planning and buying within the group, alongside the creative, digital and experiential teams.
How is a Serviceplan project priced?
Work is scoped and quoted on a project basis. Contact the agency directly for a proposal tailored to your objectives and budget.
Is Serviceplan part of a larger company?
Yes. Serviceplan Group Middle East is part of the Serviceplan Group, one of Europe's largest independent, owner- and partner-managed agency groups.
Location
Is This Your Business?
Claim this listing to manage your info and get featured with priority placement.
Disclaimer: This listing is compiled from publicly available information for informational purposes only. Real Estate Club Dubai does not endorse, recommend, or guarantee the services of any listed business. We encourage you to conduct your own due diligence before engaging any service provider.
If you represent this business and would like to update or remove this listing, please contact us.
Show visitors you're listed in Dubai's real-estate directory. Paste the snippet on your website — the badge links back to this page.
Want a Verified badge and to manage this listing? Claim it.
Want an introduction to Serviceplan Middle East?
We'll connect you directly — and suggest 1-2 vetted alternatives so you can compare. Free, no commitment.
Contact Information
Connect with Serviceplan Middle East
Request a quote or introduction — we'll facilitate the connection and suggest vetted alternatives.
Thank You!
We'll get back to you within 24 hours.
Free Tools
Related Guides
Dubai Property Market Q2 2026 Forecast & Predictions
Dubai Property Listing Platforms Compared 2026: Property Finder, Bayut, DXBinteract
DAMAC Lagoons Investment Guide 2026: Community Overview, ROI Data & Future Outlook
Pillar Guides
Considering Serviceplan Middle East?
Compare options or get connected with a vetted provider.