Kennedy Towers

Kennedy Towers is one of Dubai's best-known short-term rental and holiday home management operators, managing a premium portfolio the company values at more than AED 1 billion in assets. The business grew out of Edwards & Towers, a Dubai real estate firm established in 2004 around the handover of Palm Jumeirah, and the short-term rental operation was built up and rebranded under the Kennedy Towers name in the mid-2010s by brothers Simon and Mark Kennedy. Industry press has credited the firm as the first UAE vacation rental operator to expand internationally, opening a Marbella, Spain office in 2018.

The company manages furnished apartments and villas for residents, holiday makers and corporate travellers across thirteen Dubai destinations it lists on its site: Palm Jumeirah, Dubai Marina, Downtown Dubai, Jumeirah Lake Towers, Business Bay, Jumeirah Village Circle, Jumeirah Village Triangle, The Greens, Jumeirah Beach Residence, Arabian Ranches, Dubai Hills Estate, Meydan and Dubai Production City. For property owners, Kennedy Towers runs the full short-stay operation: professional photography and videography, listing distribution and revenue management across online travel agency channels, guest qualification and verification, 24-hour guest relations, housekeeping and laundry coordination, check-in and check-out, maintenance coordination, utility connections and payments, and monthly account statements covering income and expenses. The firm also handles regulatory compliance, liaising with government authorities to register guests and collect local tourism taxes under Dubai's holiday home framework.

Key Services

• Short-term rental & holiday home management
• Listing marketing — professional photography, videography, OTA distribution
• Revenue management and dynamic pricing across booking channels
• Guest qualification, verification and 24-hour guest relations
• Housekeeping and laundry coordination
• Check-in / check-out management
• Maintenance coordination and utility management
• Guest registration and tourism tax compliance
• Monthly owner statements

Why Kennedy Towers Matters for Dubai Landlords

Short-term rental management is an operations business: returns depend on pricing discipline, occupancy management and the quality of the guest experience, not just the property itself. Kennedy Towers publishes performance claims that landlords can interrogate — average returns it puts at 30% above current net market yields, roughly 75% average occupancy (which the firm argues means around 25% less wear than a conventional annual tenancy), and an 82% repeat booking rate. Owner contracts run on a flexible rolling break clause rather than a 12-month lock-in, so landlords can return a unit to the long-term market or sell without waiting out a fixed term. The company's social following (24K on Facebook, 20K on Instagram, 14K on LinkedIn) and 275+ Airbnb reviews give prospective owners and guests an unusually large public footprint to evaluate before committing. According to the Kennedys, around 65% of the firm's guests are repeat customers, and more than half of its landlords have stayed with the company for over three years — retention figures that say more about a short-stay operator than any marketing claim.

The firm's track record predates the current holiday home boom: its parent business won Property Finder's "Dubai's Best Brokerage Service" and an Arabian Property Awards "Best Real Estate Consultant" award in 2014, and was named by Forbes among the top real estate consultants in the Middle East in 2015. Kennedy Towers operates from Business Bay (P.O. Box 51785) with office hours of 10am to 7pm, Sunday to Thursday, and can be reached on +971 4 570 0256 or [email protected].