Liva Insurance (formerly RSA)
Info CheckedInsurance Brokers
Trade Centre, Dubai
About
About Liva Insurance
Liva Insurance, formerly RSA Insurance (Middle East), was founded in the UAE in 1983 and rebranded in 2023. With ~284 employees and operations across 5 GCC markets, Liva brings over 60 years of Gulf experience in general insurance and risk solutions.
- Founded in 1983 in the UAE, rebranded from RSA to Liva in 2023
- ~284 employees serving individual and corporate clients
- Operations across 5 GCC markets (UAE, Bahrain, Oman, Kuwait, Qatar)
- 60+ years of combined Gulf insurance experience
- Listed on the Dubai Financial Market (DFM)
Property & Real Estate Products
- Home insurance covering buildings, contents, and personal belongings
- Commercial property insurance (fire, allied perils, business interruption)
- Landlord insurance with rental default and legal expenses cover
- Contractor's All Risks for construction and renovation projects
- SME packages tailored for real estate agencies and brokerages
Sources
Services Offered
Key services Liva Insurance (formerly RSA) provides for insurance brokers clients in Dubai:
Why Choose Liva Insurance (formerly RSA)
- Liva is the brand created in 2023 from the union of RSA Middle East and National Life & General Insurance Company (NLGIC).
- A direct insurer (carrier) that underwrites and issues its own policies, rather than placing cover through other insurers.
- Offers property-relevant Home Insurance covering household contents and valuables, with online quote and renewal.
- Multi-line insurer also writing motor, travel, individual and group medical, SME medical and personal accident cover.
- Regional insurer with operations across the UAE, Oman, Saudi Arabia, Kuwait and Bahrain.
- Dedicated sales, claims and roadside-assistance hotlines for fast service.
How Liva Insurance (formerly RSA) Works
-
1
Request a quote
Get a quote online at livainsurance.ae or by calling the Liva sales line (800 772).
-
2
Provide cover details
Share details of the home, vehicle or risk to be insured so cover and premium can be assessed.
-
3
Receive policy terms
Liva underwrites the risk and issues the policy terms and premium for your review.
-
4
Activate cover
Pay the premium to bind the policy and receive your documentation; renew online when due.
-
5
Claims support
Lodge claims through the claims line (800 774) or roadside assistance (600 544060).
Business Profile
Hours and pricing may change — confirm directly with the business before engaging.
Licenses & Certifications
Licenses and certifications are subject to renewal. Verify current status with the issuing authority before engagement.
Frequently Asked Questions
Does Liva offer home insurance in Dubai?
Yes. Liva offers Home Insurance covering household contents and valuables such as laptops, mobiles and TVs, with online quote and renewal.
Is Liva a broker or an insurer?
Liva is an insurer (carrier) — it underwrites and issues its own policies rather than placing cover through other insurers.
Is Liva the same company as RSA?
Liva is the brand launched in 2023 from the union of RSA Middle East and National Life & General Insurance Company (NLGIC). Existing RSA Middle East policies continue under the Liva brand.
Who regulates Liva in the UAE?
Liva is licensed and regulated by the Central Bank of the UAE (CBUAE), which oversees UAE insurers.
What other insurance does Liva provide?
Beyond home cover, Liva writes motor, travel, individual and group medical, SME medical, personal accident and golf insurance.
Where does Liva operate?
Liva has operations across key GCC markets including the UAE, Oman, Saudi Arabia, Kuwait and Bahrain.
How do I contact Liva for a claim?
You can reach Liva on the sales line 800 772, the claims line 800 774, or roadside assistance on 600 544060.
Location
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